‘Nothing beats the assault on the senses of a live gig, especially a Live&Loud live gig.’ Bold words for bold beginnings as new enterprise to get the ball rolling for unsigned bands nationwide. Building up a network of small to medium sized venues into the scheme, Live & Loud offer an easier alternative to booking tours across the country than slogging through MySpace for promoters. There’s even the promise of possibly getting paid for shows too, and, if your band goes down well enough with a crowd, the possibility of playing for A&R. Live the dream.