With the On The Beach festival now a summer staple, and many shows already sold out, we take a look at the wider impact it has on the city.

Brighton’s On The Beach festival generated over £8.3 million for the local economy in 2025, according to a new Economic and Social Impact Report – underlining its growing importance as a driver of tourism, jobs and cultural activity in the city, ahead of its return this summer.

The report, produced by Marshall Regen, found that the seafront event attracted more than 59,000 attendees, with around two thirds travelling from outside Brighton, bringing significant visitor spend into local businesses, accommodation and hospitality.

In total, the festival supported over 300 jobs and delivered more than £3 million in visitor spend, highlighting its role as a key contributor to the city’s wider economy.

Now entering its sixth year, On The Beach has become a defining part of Brighton’s summer calendar. Launched in 2021, On The Beach has just won ‘Best Location’ at the Skiddle Awards 2026 and has previously hosted sold-out shows from artists including Fatboy Slim, Chase & Status, Above & Beyond, Bicep, Eric Prydz, Underworld and Carl Cox alongside Royal Blood, Noel Gallagher’s High Flying Birds, The Libertines, Bloc Party, Kaiser Chiefs and The Kooks – establishing itself as a key destination on the UK festival circuit.

A spokesperson for On The Beach said: “As all year round local operators, On The Beach has always been about more than just the shows – it’s about contributing to the wider life of the city. This report really underlines the role the festival now plays within Brighton.”

Carl Cox said, “Brighton has always felt like a second home to me. It is such an honour to have headlined On The Beach festival 5 times – every year has been better than the last and it is always one of the highlights of my summer.”

Alongside its economic impact, the report highlights the festival’s role within the local community – working with independent businesses, supporting local suppliers, and creating opportunities for residents and visitors to come together.

Katie Mintram, Director at Yellowave Beach Sports Venue, said: “On The Beach is a great addition to Brighton’s summer calendar – it brings visitors into the city, supports local businesses and creates a real sense of energy along the seafront.”

The 2026 edition of On The Beach returns to Brighton seafront this summer, with headline performances from Fatboy Slim, The Maccabees, Madness and Moby. Half the shows have sold out but you can still buy tickets for the remaining shows here.

On The Beach Festival takes place from 16th to 26th July.