Consume: Immediate

In a city where vintage and second-hand shops are everywhere, in order to last 18 years you need to specialise. Immediate has carved a unique niche for itself, drawing in everyone from indie kids, punks, skins and mods to elderly types who appreciate the value of quality British clothing like Church’s shoes and Harris tweeds. Unlike some other outlets that buy randomly from abroad by weight, Immediate’s rails are groaning with handpicked pieces. It’s a labour of love involving countless sources gathered from two decades on the mod, ska and club scenes, to rare charity shop finds and house visits. Even rifling through the back of a clobber-packed van outside a pub with a torch, it’s the dedication to quality stock that makes the endless search worthwhile.

The shop’s about good brand names with a history; Ben Sherman, Aquascutum, Loake’s, Dunn & Co – classic labels that have been around for years. Clothing that’s well made – if Immediate still have it in good condition after 40 years you can guarantee it’s going to outlast something bought on the high street today. As well as the vintage ranges of hats, suits, shirts and shades, Immediate also run a great t-shirt range, with Studio One, Trojan and Stax nods to the shop’s routes. So if you want a sharp look that sets you apart, get it Immediately.

IMMEDIATE
34 SYDNEY STREET
01273 603 844

WORDS BY NICK COQUET