“Fashion and music goes hand in hand,” say Damian, the owner of box fresh clothes shop 412. Despite only being open for six months this compact two-floor emporium is making its name know with the sharper end of streetwear as well as smarter shirts and knitwear, often with a nice twist.
Thanks to the graff artwork on the walls from Nick Robb (all limited to five pieces), and the immaculate house music coming from the speakers, that mix of tunes’n’togs is tight. With a upcoming website that promises features on DJs and record labels, as well as a full fashion and arts section, is just the start. Damian has promoted clubs in Bangkok, Goa and London in the past and DJs at *musika, and aims to make 412 a name in the club scene with nights at Madame Geisha and beyond. 412 is head to No.1.
Fly 53 Jeans £60
“The white stitching on dark jean quite distinctive. These have been really popular this year.”
Farrah Vintage shirt £45
“This 80s cut short sleeve shirt is a good seller. Really nice.”
Farrah Vintage track style top £55
“Seventies-style this time. A lot of the retro designs have been brought back in.”
T-shirt Supreme Being £25
“This one is from the new season. We stock a complete range of this popular brand.”
Defect? Cap £25
“Defect is quite an urban streetwear label, with clean graphic design.”
Upstairs
“Upstairs we’re stocking Boxfresh, Supreme Being, Fly 53, Too Stoned? Jay Fold wallets from New York.”