“It’s about trying to create an environment that is unique to tattooing,” says Jason as Adam tattoos his already heavily inked hand. “It should be interesting, a cool place to hang out. People email us to say they’ve had a brilliant experience. There’re people being worked on in the same room, a lot of on-the-day spontaneous creativity, and pressure on the tattooists to create good work. That’s the challenge of tattooing.”
Alongside its 15-year-old London parent shop, Into You is well known for it’s big, bold custom work, and mixing up styles. The work has got a bit of an edge that most other tattoo parlours haven’t got. There’s a more hardcore approach – they want to tattoo areas that others avoid. Although ink connoisseurs flock to the place, Jason – who works alongside co-owner Alex Binnie, Woody, Jim Macairt, and Paula Converse – also says the shop is a good place to come for a first tattoo.
“We’ve got loads of experience, put people at their ease and the tattoo is going to be good,” he says. “People often go too small with a first tattoo and that’s stuff that we won’t let happen.”
In The Photo
Jason Mosseri (with beard): Machine tattooist and co-owner. “I gravitate towards bigger custom work with a fusion of styles.”
Adam Sage: Hand tattooist. “I’m into applying textures, levels of tone, geometry and shape.”
Alex Binnie print. “He co-owns the shop and probably screenprints more than he tattoos now. He’s got a show at Ink_d starting March 6th,” says Jason.
Paula Converse screenprint. “She does nice, crisp, old school tattoos,” says Jason.
Adam Sage screenprint. “It’s my first- I wanted people to be able to take some of my artwork away even if they weren’t getting tattooed.”
Jason Mosseri drawing. “When I get time I do a drawing in this series. They take forever.”
Books. “There are hundreds of books in the studio. Every theme is appropriate for tattoos,” says Jason
Stereo. “We play music all day. It’s part of the experience so we try and make it a bit mad,” says Jason.
Hand tattooing kit. “It’s all standard stuff; it’s the application that’s different. It’s slower with less trauma on the skin,” says Adam.
Doorway to the Best Shop Ever. “There’s cool stuff to buy – t-shirts, books jewellery, tattoo related stuff,” says Jason.
Into You Tattoo
4 Little East St