Let’s get something straight, Sweet Lolita is not fetishistic or sexual. It is feminine, frilly and growing in popularity, as we found out at Brighton’s Japanese Festival last month.

Libby’s dedicated eye for detailing and consistency of colours, materials and patterns merge together to create an impeccable silhouette that even Alice in Wonderland would envy.

Sweet Lolita is not simply a fad, it is a style that takes time, dedication and costs a fair bit too. This is not something for the faint-hearted, it takes a lot of time and confidence and for those who can pull it off, we salute you.

Wig from GossipLoli
“I own a collection of wigs like these as they are of an amazing quality, feel like real hair and the curls stay in place for ages.”

Mask
“The mask is part of Japanese culture, but I also wear it in order to make me unrecognisable around Brighton. I don’t want to get criticised for what I wear by people I know.”

Dress and bow from Elegant Gothic Lolita Community Sale.
“EGL is where people from all over the world sell off things they don’t want to wear anymore but others will. I think this dress was previously owned by a lady in Sweden.”

Rings from auction websites and conventions.
“They are all hand-made and were bought because they’re pretty and matched the theme of the outfit. I go to conventions because it means I can buy Lolita clothing and accessories without the usual expensive shipping costs and postage delays.”

Umbrella from an anime store
“I like the frills and dolly style look and it also matches my dress.”

Socks from Baby, The Stars Shine Bright
“The socks were expensive and took a long time to arrive. They came all the way over from Japan because you can’t buy many Lolita style clothes here. They are classic Lolita.”

Shoes
“The original pink shoes to match the outfit sadly didn’t arrive in time. These are just my casual black pumps.”

Words by Amy Bellchambers
Photo by Kevin Meredith
Now check out her friend Darcy